This is the second tutorial on what I call ‘The You Rule’. This rule is almost universally broken by business writers — including myself. The You Rule states that you should always refer to your reader in the singular.
More broadly, The You Rule admonishes us to write about our reader, instead of about our product or service.
In this tutorial I also show you how to fix two more common errors. And please take a look at the three earlier tutorials, if you haven’t already.
And don't forget to order your copy of Write Like You Mean Business.