Tutorials

The following tutorials will help you improve your business writing. Roughly 80% of writing well is knowing how to edit what you’ve written, so these tutorials are mainly about editing. Here are the most common problems I’ll be attacking, using real copy as examples:

  • The You Rule - Address your readers as individuals.
  • Active Verbs - Change passive and state-of-being verbs to active ones. 
  • Editing - Trim fatty sentences so they're easier for your readers to digest.
  • Logic bombs - Ask the right questions of your writing – so your readers come up with the right answers.
  • Oiling the Gears - Silence clunky links between phrases and clauses.
Then I'll take you through the wonders of sentence diagrams. This is the best way to learn grammar as structure, and structure is the foundation of writing like you mean business.

Tuesday, 12 June 2012 17:20

Introduction - Live edit at the book launch

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At the launch of Write Like You Mean Business, author John Hancock did a live edit of an "About Us" page.

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Wednesday, 29 February 2012 12:21

The YOU Rule - Tutorial 1

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I call it ‘The You Rule’. In business writing, ‘you’ is always singular. And more generally, you should write about the reader rather than your proposition. This is covered in…

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Wednesday, 29 February 2012 12:24

The YOU Rule - Tutorial 2

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This is the second tutorial on what I call ‘The You Rule’. This rule is almost universally broken by business writers — including myself. The You Rule states that you…

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Wednesday, 29 February 2012 12:28

Passive to Active - Tutorial 1

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Wednesday, 29 February 2012 12:30

Passive to Active - Tutorial 2

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Wednesday, 29 February 2012 12:25

Editing - Tutorial 1

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Wednesday, 29 February 2012 12:27

Editing - Tutorial 2

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Wednesday, 29 February 2012 12:37

Editing - Tutorial 3

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Sunday, 26 February 2012 06:03

Defusing Logic Bombs - Tutorial 1

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‘Logic Bombs’ are words or phrases that are logically impossible. Here’s an example from a recruitment ad: LOGIC BOMB:  Your role will be responsible for…

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John Hancock

John Hancock, author